Masala Inc 19

On rebuilding my website and bringing back a flash of joy from yesterweb

🌱 2022-08-28

Hello friends,

We made it back to the Great White North in one piece. I have been working on my website for the last few weeks. I wanted it get it to a shape that I was happy with. More importantly, that I could make a part of my workflow. Building a robust system.




Making the web my own

gif of my nav

This was the year 2002. My friend lend me his internet scratch card. He said it had two hours of internet on it. All I had to do was use the serial number on that card and I can go “online”. I didn’t believe him. There is no way someone was going to give me two hours of internet. It was expensive. It was a luxury. I typed the numbers in. Heard the dial-tone go crazy. Poof! There I was, peeking into the most incredible thing I have set my eyes on. AOL chat. Then, there were blogs, directories, blogrolls, webrings[1]. A hyperlink wonderland.[2]

Accessing another person’s mind, without trying to acquire a dusty old book from the library. A look at the mundane everyday goings of some rando [3] on the other side of the internet.

I kept a blog on and off for over a decade now. I would start one up, write a blog post or two. Forget about it. Relaunch a new one couple of years later.

blogging vs blogs

Slowly my need for my own website went away. Replaced by the ease of using things like Instagram [4], Twitter, Tik Toks of the world. And then, the algorithms started to take over. Curating an experience just for me. Maximizing on revenue by showing me exactly what they think I need to see. [5]

It took me a long time to close in on this dissatisfaction I felt with current state of the web [6]. I realized I need to carve my own tiny corner of the internet. Away from the whims of these infinity pools. [7]

A website can be anything you want; a river, a plant, a garden, a puddle [8]. I want my website to be a garden. Where I can plant my ideas and see them slowly grow over time. Building a widely connected mycorrhizal network [9] between thoughts. I made my own little garden. At the bottom of every post, you can see backlinks to other posts. Over time, each would feed into each other. Feed off each other. [10]


I want this website to a quiet place for someone to take shelter in. A giant banyan tree for a weary traveller to take shelter on a hot day [11]. Where they can quietly glance through my notes or look at my commonplace book.

I want it to be resource for myself. To find bookmarks I can revisit over time. An archive of my newsletters.

For an eventual time when the big tech I depend on doesn’t exist anymore. These tangled text files will exist on a physical disk somewhere. Until I decide to burn the current iteration of this website and rebuild it anew [12]. Letting entropy take its course. [13]

Until then, I have this tiny, unadorned part of the web for myself. Some place where the young-me would have loved to stumble upon [14]. To peek at the mundane everyday goings of a rando on some corner of the internet.


  1. I have been rediscovering a whole new community who have been building whimsical web for years now. ↩︎

  2. Modern webrings, alt-blogrolls, more links ↩︎

  3. In 2016, there was an actual app called Rando where you would send and receive images from random people across the globe. It was incredible! ↩︎

  4. Instagram in particular has been such a disappointment. Locking artist’s content because a vocal minority aren’t happy with what’s being seen. Closing down accounts for no reason and no recourse. ↩︎

  5. Bits of me ↩︎

  6. digital-manifesto ↩︎

  7. The thing I took away the most from the book Make Time, was the idea of infinity pools. Things that would suck up all your mental energy. ↩︎

  8. My website is a shifting house next to a river of knowledge. What could yours be? ↩︎

  9. Ever since I came across the Mycorrhizal network in The Hidden Life of Trees, I have found it hard to shake that idea of how the web could be. ↩︎

  10. Another story that has stuck with me for years is Kekule’s dream of the benzene ring. Where he saw a snake eating itself. Leading to the discovery of the structure of benzene. Which apparently is not true. Why let facts come in the middle of a good story though! ↩︎

  11. Ediths of Ashoka ↩︎

  12. I have spoke about impermanence before and my struggle with leaning into entropy of things as a photographer. ↩︎

  13. This Video Has 58,900,754 Views ↩︎

  14. I miss stumbleupon ↩︎

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